No matter what the project, IU Productions can provide a customized solution. Our experienced and dedicated team of project managers, writers and production staff will build a turnkey solution for your organization's brand and marketing needs. We will provide exceptional guidance and resources for projects of any scope and size. We have worked with clients ranging from Fortune 500 companies to small, individually owned organizations. We have a diverse portfolio of commercials, event coverage, entertainment videos, educational content and much more.
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Synopsis: IU Productions teamed up with Mobile Media Enterprises and Humana to cover the Humana Walkit program. This unique experiential marketing program took place at the Humana Challenge in beautiful La Quinta, CA. The program utilized RFID technology to track participants steps and promote health and wellness.
Process: IU Productions worked directly with Humana's marketing company, Mobile Media Enterprises (MME), to develop a clear and concise story about the Humana Walkit program. IU Productions developed a thought out pre-production plan to achieve this during our 2 day on-site presence at the event. Interview scripts were developed, interviewees were schedule, professional crew organized and resources acquired to produce the high-quality result. IU Productions then worked with MME during the post-production process to achieve the appropriate vision and accurate story of the Humana Walkit program.